sprig brand & marketing
i started at sprig in february of 2023. the first project given to me was a full site rebuild and a brand refresh, with a 7 week timeline. completed the rebrand in may of 2023, and since then have been continuing to expand our style - from a distinct digital illustration style to designing for social media and ad campaigns to product design, the sprig brand is tied through every surface we have.
year
2023-2024
project type
brand design, illustration, digital marketing
role
sole brand designer
.png)
blog posts & events
content marketing - from blog posts to events & webinars
since I've started, I've drastically evolved our illustration style, especially for our blog & whitepapers (see next section). these smaller surfaces allow opportunity for brighter, bolder illustrations that may not have worked so well on evergreen surfaces of our site. Yet, they offer a delighful addition to our thought leadership pieces.
.png)
.png)
.png)
product launches
a new, distinct subbrand for every product launch
as a scrappy startup, we are constantly launching new features. with that, comes marketing. from social posts to in-product modals, it's important to surface our new capabilities to as many prospects and customers as possible. with each new product launch, comes an opportunity for a unique design persona.
ad campaigns
catching the attention of users across social platforms
paid ads are a huge part of our growth strategy, and punchy, bold ads help grab viewers attention. these are some of our highest performing ads.
