the sprig brand i inherited when i joined was very photo driven, bright & almost a little too friendly. as our ideal buyer shifted from UXRs to PMs we wanted to have more of a technical & futuristic feel. below is some of the original moodboards and hero explorations i made when i started. as well as the old homepage hero and the one i launched in may of 2023.

below are some shots of the current sprig marketing site. when i first started, i was made to rebuild and redesign our site in builder.io, a primarily engineering tool. after a few months of being dampened by the limitations of builder, i made a pitch to move to webflow, my favorite tool. now our site is much more tech-forward. with live blog filtering, lottie animations and plenty of other gorgeous scroll-based animations.

As with many other companies in the tech world, we have begun to utilize AI to power and amplify the power of many of our products. As a next step, it's important our brand evolves with the product. Below are some screens from our newest ai-focused homepage, launched january 2023.